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How Heap Works

A video guide to our digital insights platform


Episode 1: Autocapture

Heap collects all the data on your customers — automatically. What they click. Where they go. What they do, even when you’re not looking. All without the need for engineers.


Episode 2: Event Visualizer

With Heap’s Event Visualizer, anyone on your team (and across your company) can quickly access the data they need, organize it with flexibility, and leverage it to build a powerful digital experience.


Episode 3: Data Governance

Heap’s built-in governance tools ensure that the data from every event fits into a data structure — from the moment it’s collected. As your events change, the data structure automatically adapts without losing a beat.


Episode 4: Effort Analysis

The first-ever quantitative measurement of user friction, Heap’s Effort Analysis tool automatically shows you which parts of your site are giving users the most trouble, and why.

Getting started is easy

Start today and elevate your analytics from reactive reporting to proactive insights. What are you waiting for?