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User Behavior Analytics

Heap helps product teams work smarter, not harder, with a suite of tools that tells you exactly what your users are doing and why so you can craft more perfect user experiences.


Put yourself in your users’ shoes

What if you could know exactly what your users want to accomplish in your product and what they do to get there? You’d stop wasting time on unused features and start investing in what matters most.

Heap automatically gives you a complete view of users’ behavior in your product so you can optimize your roadmap for success.

Pinpoint friction and reduce churn

With Heap you can quickly and easily locate every opportunity to improve the user experience. Zero in on where users struggle and optimize your product accordingly to decrease dropoff and boost retention.

Improve product-market fit

Increase customer acquisition and retention (and ultimately revenue) by knowing which product features will best meet your customers’ needs. Turn passive customers into your biggest advocates by using behavioral insights to make the right product decisions for the market.

“With Heap, we could see what worked well and what didn’t. Based on this data, we were able to decide which features to focus on, front and center in the new workflow.”

Gireesh Subramaniam
Director of Product Management, Freshworks

Iterate faster than ever

With instant access to engagement data, you can hypothesize, test, and measure the results of product updates on user behavior in real time. Then you can tie those results to quantifiable success metrics that tell you how well any part of your product is working.

Power your existing tools with behavioral data

A/B testing

With Heap + Optimizely, you can measure your A/B test’s effect on the entire customer experience.

Rapidly identify areas for experimentation, evaluate their impact, and generate hypotheses without relying on developer resources

In-app guides

With Heap + Appcues, you can quickly identify points of friction and send in-app messages to guide users through the product experience.

Increase adoption and improve time-to-value by guiding users to key features and offering proactive support.


Heap Activate automatically integrates user behavioral data with other best-of-breed marketing automation tools so you can immediately act on insights.

Group users based on their behavior in your product, then use those segments to personalize users’ experiences through targeted campaigns.

Getting started is easy

Start today and elevate your analytics from reactive reporting to proactive insights. What are you waiting for?