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Product-Led Growth

Heap helps you nail PLG with your Growth team, and then scale it across the organization, with a suite of tools that tell you exactly how your customers are using your product, and how you can make their experience even better.

Let your product do the selling. We'll capture the data.

Heap Marchiecture

Keep a pulse on user behavior

The PLG approach means the success of your business relies on fully understanding what your users want, so that you can build a product that exceeds their expectations from the beginning.

Heap’s Digital Insights Platform provides an ongoing pulse on what’s resonating with users, and what isn’t, every single time they interact with your product.

Demonstrate immediate value

Heap surfaces where your customers are finding value in the product and pinpoints the best ways to help more customers experience that value for themselves.

Whether it is in onboarding, activation, or conversion, Heap helps you uniquely produce that “a-ha” moment for your users based on how they interact with your product.

Heap Marchiecture
Heap Marchiecture

Democratize insights through self-service analytics

As soon as a new feature is launched, all customer interactions are captured automatically by Heap and even non-technical teams can find, name, and manage a complete set of user events, without ever touching the codebase.

With Heap, tracking product engagement and new feature success becomes an entire company-wide initiative, as customer insights drive every aspect of the business.

“With Heap, we could see what worked well and what didn’t. Based on this data, we were able to decide which features to focus on, front and center in the new workflow.”

Gireesh Subramaniam
Director of Product Management, Freshworks

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Iterate faster than ever

For product-led growth to work, you need to be agile. The faster you iterate, the more your product will sell itself.

With instant access to engagement data, you can hypothesize, test, and measure the results of product updates on user behavior in real time.

Then you can tie those results to quantifiable success metrics that tell you how well any part of your product is working.

Discover the 5 Core Indicators of Product Success

Power your existing PLG tech stack with behavioral data


A/B testing

With Heap + Optimizely, you can measure your A/B test’s effect on the entire customer experience.

Rapidly identify areas for experimentation, evaluate their impact, and generate hypotheses without relying on developer resources.


In-app guides

With Heap + Appcues, you can quickly identify points of friction and send in-app messages to guide users through the product experience.

Increase adoption and improve time-to-value by guiding users to key features and offering proactive support.



With the Marketo Connector, you can group users based on their behavior in your product, then use those segments to personalize users’ experiences through targeted campaigns.

Boost customer engagement and reduce churn with customized nurture flows.


Account health

Heap’s Salesforce Connector makes it easy to enrich users and account information in Heap, powering account health analysis and dashboards.

Segment customers and measure account health using quantifiable and detailed product usage data.

5 Ways to Nail Product-Led Growth (and then Scale It)

The benefits of product-led growth are clear: expanded market reach, lower acquisition costs, and higher conversion rates.

But what's the best way to begin a PLG motion at your organization? Download our guide to learn five ways you can nail product-led growth.

Getting started is easy

Schedule a demo today and elevate your analytics from reactive reporting to proactive insights. What are you waiting for?