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Sources: get a full view of the customer journey

Confident analysis begins with trustworthy data. Heap’s Data Dictionary keeps data clean, organized, and understandable for everyone in the org.

Heap easily integrates with:

How do sources work

How do Sources work?

Sources make it easy to bring in data captured in other parts of the customer journey. Connect Heap with any number of other tools so you can see how behavioral data interacts with data from across your tech stack.

Easily run analyses on blended data, in the Heap UI.

The entire journey

Create a full picture

Understanding how users interact with you throughout the entire journey is the key to creating delightful experiences.

Build complete user profiles

Connect Heap to your other user datasets that add context to behavioral data automatically captured by Heap.

Understand the "why"

Sources of industry

For retail and ecommerce companies:

Add purchase, email, A/B test and payment data to Heap with Shopify, Stripe, Mailchimp, Optimizely, and more.

For SaaS and tech companies:

Bring in contextual user data from sources like Salesforce, Marketo, and Clearbit.

For Financial Services companies:

Attach email and A/B test interactions to Heap with Optimizely, Google Optimize, Salesforce Marketing Cloud, Hubspot, and more.

For All Companies

Enrich Heap data with information from tools across your tech stack.

Getting started is easy

Interested in a demo of Heap’s Product Analytics platform?